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good intentions for marketing January 5, 2018 How should we change our approach towards potential customers? Outbound marketing is still mostly at risk of spamming. It encompasses actions that fall under irrelevant advertising techniques and other tactics that are harmful to both the business and the customer, and certainly does not represent a model to follow for the months to come. Inspired by blog.hubspot.com. The strengthening and improvement of analytical activities has certainly led to a very high level of concentration and measurement of marketing activities but at the same time it has led us to reflect on what is best for the customer and for the business.


It's hard for data-driven and goal-oriented marketing people to change strategy when they're used to hitting big numbers. However, all of these tactics certainly don't create the best experience for our potential customers or   Mobile Phone Number  set the stage for future business. It is essential to stop using emails . Email engagement is no longer as effective as it was five years ago. In their place, emerging channels such as Facebook Messenger can be used . Hubspot demonstrated that offers posted via Messenger increased open rates by 2.5x and 6x as a percentage compared to emails.




Reduce the number of emails and focus more on the content, create greater segmentation of your recipients and focus on interactive elements such as webinars which are very effective. a fundamental role in the acquisition of new useful contacts is messaging on the site . Customers expect to get concise and quick answers to their questions and above all they prefer to be able to write to someone whose name and face they know. Content marketing is always effective but we need to find innovative ways to attract and engage the user .

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